Course Overview
This course aims to provide you with a comprehensive understanding of strategic management concepts and techniques. Throughout the course, we will cover various topics, including vision and mission analysis, internal and external audits, types of strategies, strategy generation and selection, and strategy monitoring.
This course is designed to provide an introduction to strategic management from a competitive perspective. The goal of this course is to provide an understanding of strategic management and its essential components. We will explore the techniques and methods of strategic management, including:
- Strategic management process
- Current Situation Analysis
- Formulation of Mission and Vision Satements
- Industry Analysis
- Positioning and Resource Based View
- Corporate Strategies
- Balanced Scorecard
- BCG Matrix
Course Objectives
- Understand the key phases of strategic management process
- Learn about the techniques and methods of strategic management
- Gain a solid foundation in strategic management
- Understand the complex structure of strategies
- Develop critical thinking and analysis skills
Text Book
David, F. R., David, F. R., & David, M. E. (2023). Strategic management: A competitive advantage approach, concepts (17th ed.). Pearson.
Grading Criteria
Mid Term Exam Grade: Mid Term Exam (70%) + Homework (20%), in-class activities (10%) + Bonus (if any)
Final Exam Grade: Final Exam (70%) + Homework (20%), in-class activities (10%) + Bonus (if any)
Grade: 40% of MTEG + 60% of FEG
Turnitin
Class Id: 55287325
Password: W2VG-SSYM-12JA-7HVZ
Homework Manuscript Format Requirements
- Only the following format is accepted format
- The manuscript should have a title.
- The manuscript should be one page long, with a minimum of 400 words and a maximum of 600 words.
- The font size should be 12-point.
- The font style should be Times New Roman.
- The manuscript should be single-spaced.
- All margins should be 2.5 cm wide.
- A cover page is not allowed.
- Citations/Quotations (Turnitin similarity index) cannot exceed 30%.
- All manuscripts should be submitted on or before the due date.
- All manuscripts should be uploaded via Turnitin.
- Email submissions will not be accepted.
- Your homework will contribute 20% to your midterm and final exam grade.
1st Homework
Please watch the movie called «Rebel without a cause / Asi Gençlik» (1955) and read the novel called "The Stranger" (L’étranger, Yabancı) by Albert Camus (1942), and answer the following questions:
- Do you have an ideal future, or do you have a "cause" in your life? If so, what is it?
- What would be the consequences for your personal life if you did not have an ideal future? Discuss.
- Please upload via Turnitin.
- Only the following format is accepted: Homework Format
2nd Homework
- Write a mission statement.
3nd Homework
- Write a vision statement.
4th Homework
- Conduct SW of the SWOT analysis.
5th Homework
- Conduct PESTLE analysis.
6th Homework
- Write a critical review on the following article: Prahalad, C.K. and Hamel, G., (1990) The Core Competence of the Corporation, Harvard Business Review, May–June 1990. FULL TEXT
7th Homework
- Write a critical review on the following article: Porter M.E., (2008), The Five Competitive Forces That Shape Strategy, Harvard Business Review, January, 1-18. FULL TEXT
8th Homework
- Conduct five forces analysis.
9th Homework
- Write a critical review on the following article: Kaplan, Robert S. and Norton, David P. (1992). The Balanced Scorecard—Measures that Drive Performance. Harvard Business Review (January–February 1992). FULL TEXT
Quiz
It is a group activity, you should form a team (min. 2, max. 3 group members are allowed)
Top Five Group members will get extra bonus points Group Form
- 5 points
- 4 points
- 3 points
- 2 points
Course Content
Introduction to the course
- Defining Strategic Management
- Chapter 1 The Nature of Strategic Management
- Vision and Mission Analysis
- Chapter 2 Business Vision and Mission
- Internal strengths and weaknesses
- Chapter 4 The Internal Assessment
Mid-Term Exam
- External Threats and Opportunities
- Chapter 3 The External Assessment
- Types of Strategies
- Chapter 5 Strategies in Action
- Strategy Generation: BCG Matrix
- Chapter 6 Strategy Analysis and Choice: The Boston Consulting Group (BCG) Matrix
- Strategy Monitoring: Balanced Scorecard
- Chapter 9 Strategy Evaluation and Governance: The Balanced Scorecard
Top Students
2025
| Rank | Name | Score | Department |
|---|---|---|---|
| 1 | Sude Dayı | 100 | UTİ |
| 1 | İlayda Davutluoğlu | 100 | UTİ |
| 1 | Nur Seda Bayat | 100 | UTİ |
| 1 | Hayat Oğuzhan | 100 | UTİ |
| 1 | Hüseyin Furkan Tulum | 100 | UTİ |
| 1 | Görkem Sahillioğulları | 100 | UTİ |
Average: 74, Total no. of students: 105
Top Students
2024
| Rank | Name | Score | Department |
|---|---|---|---|
| 1 | Eray Aydoğdu | 100 | MAN |
| 1 | Feyza Temur | 100 | PSY |
| 1 | Mariama Kaindeh Johm | 100 | ITB |
| 1 | Mahmoud Ismail Alshiakh Adam | 100 | MAN |
| 5 | Ebrar Koku | 98 | PSY |
Average: 69,2, Total no. of students: 90
2023
| Rank | Name | Score | Department |
|---|---|---|---|
| 1 | İREM NUR DİNÇ & RAHMATULLAH WİSAM MOHAMED | 100 | MAN |
| 3 | BİLAL GÜRLEK | 98 | MAN |
| 4 | ANISO ABDULKADIR JAMA and YÜCEL GÜRBÜZ | 97 | MIS |
2022
| Rank | Name | Score | Department |
|---|---|---|---|
| 1 | ALAWI ADEL HASAN MOHAMMED | 99 | MAN |
| 2 | ASRAR ALI AHMED AL-HUSAINI | 98 | BF |
| 2 | AISHA MOHAMUD ABDALLA ALI | 98 | MAN |
| 3 | AHMET ALİM ERKOÇ | 91 | MAN |
| 4 | SÜMEYYE TETİK | 91 | MAN |
| 4 | ZARIFA ASKARLI | 91 | MAN |
Average: 70, Total no. of students: 74
2021
| Rank | Name | Score | Department |
|---|---|---|---|
| 1 | ABDULRAHMAN TULIMAT | 100 | MAN |
| 2 | AHMET TUTUN | 93 | MAN |
| 3 | HİLİNA SHEWİT BELAY | 90 | MAN |
| 4 | MARNAN MAHER SULIMAN IBRAHIM ALJARABI | 87 | MAN |
| 5 | TARIK ZİYA KIRŞAN & GÜLÜMSEN PELİN GÜLER 86 | 86 | MAN |
Average: 71, Total number of students: 37
2020
| Rank | Name | Department |
|---|---|---|
| 1 | AAYHAM ALKHALAF & DERYA SAHA | MAN |
| 2 | AZİZ ÇAĞATAY KARAYAZI | MAN |
| 3 | EBRUNUR GÜLTEKİNLİ & MOHAMMED QAZI | MAN |
| 4 | FARIS ABOUZAID & FISAL ELGARBI | MAN |
(COVID-19) Average: 83, Total number of students: 70
2019
| Rank | Name | Score | Department |
|---|---|---|---|
| 1 | OĞUZHAN KAAN & AHMET NADİR ŞAKA | 100 | MAN |
| 1 | AHMET NADİR ŞAKA | 100 | MAN |
| 2 | İLKER KIZGIN | 98 | MIS |
| 3 | FURKAN ALTUNDAĞ | 97 | MAN |
| 5 | AKIN AKSEN | 96 | BF |
Average: 69,2, Total number of students: 90