BUS301: Strategic Management Course Syllabus

Learn about strategic management from a competitive perspective

Welcome to my undergraduate Strategic Management course!

This course aims to provide you with a comprehensive understanding of strategic management concepts and techniques. Throughout the course, we will cover various topics, including vision and mission analysis, internal and external audits, types of strategies, strategy generation and selection, and strategy monitoring.

In week 1, we will begin with an introduction to the course. Weeks 2 and 3 will focus on defining strategic management. In Chapter 1: Strategic Management Essentials, we will explore fundamental concepts. In weeks 4 and 5, we will delve into vision and mission analysis as presented in Chapter 5: Vision and Mission Analysis. Weeks 6 and 7 will involve the analysis of internal strengths and weaknesses, with guidance from Chapter 6: The Internal Audit. Week 8 will feature a mid-term exam to assess your understanding of the material covered so far. In weeks 9 and 10, we will analyze external threats and opportunities, referring to Chapter 7: The External Audit. During Weeks 11 and 12, we will explore various types of strategies using Chapter 4: Types of Strategies. We will conclude the course in week 13 with a discussion on strategy generation, utilizing the BCG Matrix outlined in Chapter 8: Strategy Generation and Selection. Finally, in week 14, we will focus on strategy monitoring by examining the Balanced Scorecard, as presented in Chapter 11: Strategy Monitoring.

This course is designed to provide an introduction to strategic management from a competitive perspective. The goal of this course is to provide an understanding of strategic management and its essential components. We will explore the techniques and methods of strategic management, including:

I look forward to exploring these concepts with you and helping you develop the skills necessary for analyzing and implementing effective strategies.

Course Objectives

Course Info

Contact Info

Lecturer

Prof. Dr. Hasan Engin Şener

Office: Yıldırım Beyazıt University, Business School, Esenboğa Central Campus, Room: B276

Web: http://www.enginsener.com/bus301

e-Mail: hesener@aybu.edu.tr

Final Top Five of 2023

  1. ALAWI ADEL HASAN MOHAMMED (MAN) 99
  2. ASRAR ALI AHMED AL-HUSAINI (BF) and AISHA MOHAMUD ABDALLA ALI (MAN) 98
  3. AHMET ALİM ERKOÇ (MAN) 91
  4. SÜMEYYE TETİK (MAN) and ZARIFA ASKARLI (MAN) 91

Average: 70, Total no. of students: 74

Final Top Five of 2022

  1. ABDULRAHMAN TULIMAT 100 (MAN)
  2. AHMET TUTUN 93 (MAN)
  3. HİLİNA SHEWİT BELAY 90 (MAN)
  4. MARNAN MAHER SULIMAN IBRAHIM ALJARABI 87 (MAN)
  5. TARIK ZİYA KIRŞAN & GÜLÜMSEN PELİN GÜLER 86 (MAN)

Average: 71, Total number of students: 37

Final Top Five of 2021

  1. AYHAM ALKHALAF & DERYA SAHA (MAN)
  2. AZİZ ÇAĞATAY KARAYAZI (MAN)
  3. EBRUNUR GÜLTEKİNLİ & MOHAMMED QAZI & FARIS ABOUZAID & FISAL ELGARBI. (MAN)

(COVID-19) Average: 83, Total number of students: 70

Final Top Five of 2020

  1. OĞUZHAN KAAN & AHMET NADİR ŞAKA (100), (MAN)
  2. İLKER KIZGIN (98), (MIS)
  3. FURKAN ALTUNDAĞ (97), (MAN)
  4. AKIN AKSEN (96) (BF)

Average: 69, Total number of students: 71

Final Top Ten of 2019

  1. DİLARA ÇAVDAR (100)
  2. MOHAMED BOLKHIR (98)
  3. ABDURRAHMAN DAMLA (97)
  4. ABDULLAH TAHA DÖNSÜZ (96)
  5. EMEL ŞAHİN (94)

Final Top Ten of 2017

  1. HANDAN GÜNYAKTI (98)
  2. NARMIN MAMMADLI & SELİN YILMAZTÜRK (95)
  3. ARZU BARIŞ & BÜŞRA ÇİÇEN & HİLAL DEMİREL (94)
  4. BURAK KÖKSAL NAİR & MUHAMMET MANSUR AKBULUT & ATACAN GARİP & GÜLAY MUMCU & BERKAY ŞAHİN (93)

Text Book

Fred R. David & Forest R. David (2015) Strategic Management: Concepts and Cases, Global Edition, 15/E, Pearson. ISBN-13: 9781292016801.

Grading

Homework

Homework Format

  1. Only the following format is accepted: Homework Format
  2. The annotation should have a title.
  3. The manuscript should be one page long.
  4. The font size should be 12-point.
  5. The font should be Time New Roman.
  6. The manuscript should be 1 spaced.
  7. All margins should be 2.5 cm wide.
  8. A cover page is not allowed.
  9. Citations/Quotations (Turnitin similarity index) cannot be more than 30%.
  10. All manuscripts should be submitted via Turnitin.
Course Info

Turnitin

Class Id: 40522245

Password: bus301


1st Homework

Please watch the movie called «Rebel without a cause / Asi Gençlik» (1955) and read the novel called "The Stranger" (L’étranger, Yabancı) by Albert Camus (1942), and answer the following questions:

  1. Do you have an ideal future, or do you have a "cause" in your life? If so, what is it?
  2. What would be the consequences for your personal life if you did not have an ideal future? Discuss.
  3. Please upload via Turnitin.
  4. Only the following format is accepted: Homework Format

2nd Homework

Write a mission statement.

3rd Homework

Write a vision statement.

4th Homework

Conduct SW of the SWOT analysis.

5th Homework

Conduct PESTLE analysis.

6th Homework

Write a critical review on the following article: Prahalad, C.K. and Hamel, G., (1990) The Core Competence of the Corporation, Harvard Business Review, May–June 1990. FULL TEXT

7th Homework

Write a critical review on the following article: Porter M.E., (2008), The Five Competitive Forces That Shape Strategy, Harvard Business Review, January, 1-18. FULL TEXT

8th Homework

Conduct five forces analysis.

9th Homework

Write a critical review on the following article: Kaplan, Robert S. and Norton, David P. (1992). The Balanced Scorecard—Measures that Drive Performance. Harvard Business Review (January–February 1992). FULL TEXT

Course Content


Week 1


Week 2-3


Week 4-5


Week 6-7


Week 8


Week 9-10


Week 11-12


Week 13


Week 14